Prospecting + Direct Mail

Meet ServiceCall Max Prospector

Generate targeted prospect lists and launch direct mail campaigns - all from one platform. Build your list, choose a template, customize your design, and send postcards without ever leaving ServiceCall.com.

Stop spray-and-pray mailers. Reach homeowners most likely to need your services.

Book a Demo View pricing →

Why Max Prospector?

From targeted lists to delivered postcards - everything you need in one platform.

Precision Targeting

Filter by system age, home equity, credit score, income range, and behavioral signals to find homeowners ready to buy.

Direct Mail Integration

Launch direct mail campaigns right from the platform. No need to export files and upload to third-party mail houses.

Service Area Control

Draw your service area on a map or specify zip codes. Only get prospects within the areas you actually serve.

Property Intelligence

Access the same rich property data as our lead enrichment: home age, HVAC age, roof age, equity, and more.

Financial Qualification

Target by income range, credit tier, and home equity. Reach homeowners who can actually afford your services.

Monthly Refresh

Data updates monthly so you always have current information. No stale lists or outdated contact info.

Template Library

Choose from proven postcard templates designed for HVAC, roofing, solar, and other home services. Optimized for response rates.

Design Customization

Add your logo, messaging, and offers. Preview your postcard before sending. Make it yours without design skills.

Campaign Monitoring

Track delivery status, response rates, and ROI for every campaign. See which audiences and messages perform best.

Weather-Filtered Prospecting

Target homeowners in storm-impacted areas. Filter by event type, hail size, wind speed, and severity to find urgent opportunities before competitors.

Who Uses Max Prospector?

Any contractor who wants better mailer response rates

HVAC Companies

Target homes with 10+ year old HVAC systems, high equity, and "improver" behavioral signals. Send season-specific campaigns.

Example filter: HVAC age 10+ years, $200K+ equity, income $150K+

Roofing Contractors

Find homes with 15+ year old roofs in storm-prone areas. Target owners with sufficient equity for financing.

Example filter: Roof age 15+ years, credit 700+, owner 5+ years

Solar Installers

Target high energy cost homes with suitable roof orientation. Focus on owners who haven't already gone solar.

Example filter: No existing solar, $300+/mo energy, income $100K+

Electrical Contractors

Target homes with aging electrical panels, aluminum wiring risks, or EV charger readiness. Reach homeowners ready for panel upgrades.

Example filter: Panel age 25+ years, home value $400K+, credit 700+

Plumbing Companies

Find homes with polybutylene pipes, aging water heaters, or lead service line risks. Prioritize repiping and water heater replacement campaigns.

Example filter: Home age 30+ years, pipe risk high, owner 5+ years

Generator Installers

Reach homeowners in outage-prone areas with high property values. Target all-electric homes that need whole-home backup power.

Example filter: Home value $500K+, no natural gas, all-electric home

From List to Mailbox in 5 Steps

The complete workflow for targeted direct mail campaigns

1

Build Your List

Filter by system age, equity, income, and 25+ criteria

2

Choose Template

Select from industry-specific postcard designs

3

Customize Design

Add your logo, messaging, and offers

4

Launch Campaign

Set budget, review, and send to print

5

Track Results

Monitor delivery and measure ROI

Powerful Filtering Options

Build the exact list you need with 25+ filter criteria

Property Filters

  • Home age / year built
  • Property value range
  • Home equity threshold
  • HVAC / roof / water heater age
  • Square footage
  • Pool / solar status

Homeowner Filters

  • Income range
  • Credit score tier
  • Years at residence
  • Own vs rent status
  • Age range
  • Household size

Behavioral Filters

  • DIYer indicator
  • Improver indicator
  • Online buyer indicator
  • Recent permit activity
  • Product need level
  • Finance qualified status

Included With Your Subscription

Max Prospector is included with all ServiceCall.com plans

Starter

1,000

prospects/month

Pro

2,000

prospects/month

View full pricing →

What is ServiceCall Max Prospector?

ServiceCall Max Prospector is the prospect-list and direct-mail tool inside ServiceCall. You describe the homeowners you want to reach, or set filters, and it builds a list from ServiceCall's property data: system and roof age from permit history, home value and equity, income and credit tier, years at residence and behavioral signals. You see the record count for each ZIP code before any of your monthly allowance is used.

From there the list goes straight into a postcard campaign without leaving ServiceCall, or you download it as a file for your dialer or a CRM import. ServiceCall does not sell or generate leads: Max Prospector gives you the data to build your own list for your own territory, and you decide who to mail, call or visit.

Who is Max Prospector for?

It is built for home-service companies that market to their own territory by mail, door-knocking or phone: HVAC, roofing, solar, electrical, plumbing and generator contractors most often, across the 14 trades ServiceCall supports. It suits owners and marketing managers who are tired of mailing every address in a ZIP code and want the list to start with the homes that are due for the work.

You set the service area by drawing it on a map or entering ZIP codes, so every record on the list is somewhere your crews actually go.

What data does Max Prospector use?

Max Prospector draws on the same data as ServiceCall property reports: 160M+ U.S. properties, 400M+ historical building permits and 100M+ homeowner records. More than 25 filters fall into three groups. Property filters cover year built, value, equity, HVAC, roof and water-heater age, square footage, and pool or solar status. Homeowner filters cover income range, credit tier, years at residence, own-versus-rent, age range and household size. Behavioral filters cover DIYer, improver and online-buyer indicators, recent permit activity, product need level and finance-qualified status.

The data refreshes monthly. With the Weather Alerts add-on you can also filter by storm event type, hail size, wind speed and severity.

How much does Max Prospector cost?

Max Prospector is included in every ServiceCall plan, and the plan sets how many prospect records you can use each month. Starter is $399/mo ($319/mo billed annually) and includes 1,000 prospects a month. Pro is $599/mo ($479/mo billed annually) and includes 2,000. Enterprise volume is custom. Plans are month-to-month.

The Weather Alerts add-on ($79.99/mo) adds 300 bonus Prospector properties every month. Full details are on the pricing page.

Max Prospector FAQs

Max Prospector is ServiceCall's prospect-list and direct-mail tool. It filters 160M+ U.S. properties by system age, equity, income, credit and behavioral signals, shows the record count per ZIP code, and sends the list to a postcard campaign or a download. It is included in every ServiceCall plan.
Starter includes 1,000 prospect records a month and Pro includes 2,000. Enterprise volume is custom. The Weather Alerts add-on adds 300 bonus Prospector properties a month, and storm lists draw on that same allowance, with no separate credits.
No. ServiceCall does not sell or generate leads. Max Prospector gives you property and homeowner data to build your own prospect list for your own territory. You decide who to mail, call or visit, and the list you build is yours to work.
Yes. Choose an industry-specific postcard template, add your logo, message and offer, preview it, and launch the campaign from inside ServiceCall. There is no exporting files to a separate mail house, and delivery status and response are tracked for each campaign.
You draw your service area on a map or enter ZIP codes. Max Prospector only returns properties inside that area, and it shows the record count for each ZIP code before any of your monthly allowance is used.
Max Prospector data refreshes monthly. System and roof ages come from 400M+ historical building permits: the last permitted replacement where one is on file, and the year the home was built where none is.
HVAC, roofing, solar, electrical, plumbing and generator contractors use it most, each with trade-specific filters such as HVAC age 10+ years, roof age 15+ years, or no existing solar with high energy costs. ServiceCall supports 14 home-service trades in all.

Ready to Find New Customers?

Start prospecting with Max Prospector. Included with Starter and Pro plans.

Book a Demo

20-minute walkthrough • Your own service area • No software to install