Prospecting + Direct Mail

Meet Max Prospector

Generate targeted prospect lists and launch direct mail campaigns - all from one platform. Build your list, choose a template, customize your design, and send postcards without ever leaving ServiceCall.com.

Stop spray-and-pray mailers. Reach homeowners most likely to need your services.

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Why Max Prospector?

From targeted lists to delivered postcards - everything you need in one platform.

Precision Targeting

Filter by system age, home equity, credit score, income range, and behavioral signals to find homeowners ready to buy.

Direct Mail Integration

Launch direct mail campaigns right from the platform. No need to export files and upload to third-party mail houses.

Service Area Control

Draw your service area on a map or specify zip codes. Only get prospects within the areas you actually serve.

Property Intelligence

Access the same rich property data as our lead enrichment: home age, HVAC age, roof age, equity, and more.

Financial Qualification

Target by income range, credit tier, and home equity. Reach homeowners who can actually afford your services.

Monthly Refresh

Data updates monthly so you always have current information. No stale lists or outdated contact info.

Template Library

Choose from proven postcard templates designed for HVAC, roofing, solar, and other home services. Optimized for response rates.

Design Customization

Add your logo, messaging, and offers. Preview your postcard before sending. Make it yours without design skills.

Campaign Monitoring

Track delivery status, response rates, and ROI for every campaign. See which audiences and messages perform best.

Weather-Filtered Prospecting

Target homeowners in storm-impacted areas. Filter by event type, hail size, wind speed, and severity to find urgent opportunities before competitors.

Who Uses Max Prospector?

Any contractor who wants better mailer response rates

HVAC Companies

Target homes with 10+ year old HVAC systems, high equity, and "improver" behavioral signals. Send season-specific campaigns.

Example filter: HVAC age 10+ years, $200K+ equity, income $150K+

Roofing Contractors

Find homes with 15+ year old roofs in storm-prone areas. Target owners with sufficient equity for financing.

Example filter: Roof age 15+ years, credit 700+, owner 5+ years

Solar Installers

Target high energy cost homes with suitable roof orientation. Focus on owners who haven't already gone solar.

Example filter: No existing solar, $300+/mo energy, income $100K+

Electrical Contractors

Target homes with aging electrical panels, aluminum wiring risks, or EV charger readiness. Reach homeowners ready for panel upgrades.

Example filter: Panel age 25+ years, home value $400K+, credit 700+

Plumbing Companies

Find homes with polybutylene pipes, aging water heaters, or lead service line risks. Prioritize repiping and water heater replacement campaigns.

Example filter: Home age 30+ years, pipe risk high, owner 5+ years

Generator Installers

Reach homeowners in outage-prone areas with high property values. Target all-electric homes that need whole-home backup power.

Example filter: Home value $500K+, no natural gas, all-electric home

From List to Mailbox in 5 Steps

The complete workflow for targeted direct mail campaigns

1

Build Your List

Filter by system age, equity, income, and 25+ criteria

2

Choose Template

Select from industry-specific postcard designs

3

Customize Design

Add your logo, messaging, and offers

4

Launch Campaign

Set budget, review, and send to print

5

Track Results

Monitor delivery and measure ROI

Powerful Filtering Options

Build the exact list you need with 25+ filter criteria

Property Filters

  • Home age / year built
  • Property value range
  • Home equity threshold
  • HVAC / roof / water heater age
  • Square footage
  • Pool / solar status

Homeowner Filters

  • Income range
  • Credit score tier
  • Years at residence
  • Own vs rent status
  • Age range
  • Household size

Behavioral Filters

  • DIYer indicator
  • Improver indicator
  • Online buyer indicator
  • Recent permit activity
  • Product need level
  • Finance qualified status

Included With Your Subscription

Max Prospector is included with all ServiceCall.com plans

Free Trial

-

Not included

Starter

1,000

prospects/month

Pro

2,000

prospects/month

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Ready to Find New Customers?

Start prospecting with Max Prospector. Included with Starter and Pro plans.

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No credit card required • 15-day trial • Cancel anytime