Meet ServiceCall Max Qualifier
ServiceCall’s AI-powered lead scoring engine analyzes 50+ data points — including property characteristics, weather events, system diagnostics, and financial capacity — to tell you which leads are most likely to close. Works for roofing, HVAC, generators, landscaping, fencing, and 14 home-service trades.
Why Max Qualifier?
Smarter prioritization. Higher close rates. Less time wasted.
Automatic Scoring
Every lead gets a Gold, Silver, or Bronze qualification based on home equity, property value, system age, weather impact, buying signals, and more. No manual work required.
Predictive Intelligence
Max Qualifier learns from your closed deals to identify patterns and predict which leads will convert. Gets smarter over time.
Instant Prioritization
Your CRM automatically sorts leads by score. Call the 90+ scores first and watch your close rate skyrocket.
Filter Out Time-Wasters
Low scores indicate leads that lack equity, have old properties, or show no buying signals. Skip them and save hours every week.
Custom Scoring Rules
Adjust scoring weights based on what matters to your business. Prioritize home equity, system age, or location - you decide.
Performance Analytics
Track close rates by score range. See which data points correlate with deals. Continuously improve your process.
Who Uses Max Qualifier?
Any contractor who wants to close more deals with less effort
HVAC Companies
Focus on homeowners with 10+ year old systems, high equity, and available rebates. Skip renters and low-equity leads.
Roofing Contractors
Prioritize leads with older roofs, storm damage history, and sufficient home equity for financing.
Solar Installers
Target homeowners with high energy costs, suitable roof orientation, and maximum available tax credits.
What's Included in Every Report
8 comprehensive data categories provide everything you need to qualify and close leads
1. Home Equity & Financing
Real-time equity calculations, mortgage estimates, financing qualification status
2. Property Values & Trends
Prop Smart+ AVM estimates, comparable sales, appreciation trends
3. Permit Data & System History
System ages, installation dates, contractors, and full permit history timeline
4. Energy Costs & Savings
Estimated annual/monthly energy costs and projected savings by upgrade type
5. Rebates & Incentives
Federal IRA credits, state programs, utility rebates with specific dollar amounts
6. Home Attributes & Features
Beds, baths, sqft, HVAC type, construction details, roof material, pool status
7. Improvement Opportunities
Prioritized recommendations with cost-benefit analysis and annual savings projections
8. Lead Scoring & Need Analysis
The Power of Max Qualifier: AI Gold/Silver/Bronze lead qualification, need level assessment, urgency indicators, and priority recommendations
How Max Qualifier Works
Max Qualifier automatically scores every lead using 50+ data points so you can focus on the deals most likely to close.
Works with your CRM: the result lands on the job in ServiceTitan, Jobber, Housecall Pro, Workiz, AccuLynx and ContractorPlus, and in your ServiceCall portal for Service Fusion.
What is ServiceCall Max Qualifier?
ServiceCall Max Qualifier is the lead-scoring engine inside ServiceCall. When a lead or job comes into your CRM, Max Qualifier pulls a property report for that address and rates the lead Gold, Silver or Bronze from 50+ data points. Those include home equity, property value, system ages from permit history, storm exposure, income and credit level, and buying signals. The result goes back onto the job, so the CSR or technician knows the house before the first call.
It scores the leads you already have. It does not supply new ones: ServiceCall does not sell or generate leads.
Who is Max Qualifier for?
Owners, CSRs, dispatchers and sales staff at roofing, HVAC, plumbing, electrical, solar, generator, landscaping and fencing companies, across the 14 trades ServiceCall supports. It fits two situations best. One is a shop that gets more inbound leads than it can give equal attention to and needs to know which to call first. The other is a shop that sends a technician to every call and wants to know, before the truck rolls, which visits are replacement opportunities.
What data does Max Qualifier use?
Every report draws on ServiceCall's data: 160M+ U.S. properties, 400M+ historical building permits and 100M+ homeowner records, combined with storm history, automated valuations (Prop Smart+ AVM), and federal, state and utility rebate programs. The report is organized into the eight sections listed above, from home equity and financing to the lead score, need level and urgency indicators.
How much does Max Qualifier cost?
Max Qualifier is included in every ServiceCall plan, and the plan sets how many leads it enriches each month. Starter is $399/mo ($319/mo billed annually) and includes 150 enriched leads a month. Pro is $599/mo ($479/mo billed annually) and includes 450. Enterprise volume is custom. CRM integrations are unlimited on every plan.
There are no overage fees. When you reach the monthly limit, further leads are not enriched until the limit resets or you upgrade. See the pricing page for the full plan comparison.